Sibos is the annual conference, exhibition and networking event organised by SWIFT for the financial industry.
For one week every year, Sibos brings together some 8,000 business leaders, decision makers and topic experts from a range of financial institutions, market infrastructures, multinational corporations and technology partners.
HSBC attends the conference, providing a wealth of knowledge and insight through their key speakers and large-scale stall. The 2018 stall included breakout areas, boardrooms and various screens for which to showcase a motion piece.
The aim of the video was to promote the multi-faceted work of HSBC and their ability to understand and excel in the digital world. The video needed to reflect technological advances and HSBC’s reach, whilst continuing to act as a standalone showcase piece for the global market.
I’m an Art Director at Birmingham-based creative agency GRIN, where this project was completed. Visit www.grin.uk.com to see more of our work and what the team get up to in our studio.