Birmingham’s International Convention Centre (ICC) is a world-class venue and one of Europe’s most high profile conference centres.
Welcoming over 350 events and more than 300,000 delegates each year, the ICC offers an unrivalled experience with a flexible, purpose-built space, located in the heart of Birmingham’s bustling city centre.
The recent installation of large digital signage screens along the centre’s foyer has allowed The ICC to display information, signage and advertising to cover the footfall of customers and passers-by. Having been given the opportunity to display creative work on large LED screens – some as long as 32ft – it was decided that a motion graphics route was the best way to attract attention and make full use of these large digital displays. Each video was approximately 10 seconds long and covered a wide range of seasonal messages, from Diwali, to Halloween all the way to Christmas and New Year. Each video has been well received by the public and The ICC staff alike, in turn, creating a friendlier and more enjoyable atmosphere in the foyer of such an illustrious and iconic building.
I’m an Art Director at Birmingham-based creative agency GRIN, where this project was completed. Visit www.grin.uk.com to see more of our work and what the team get up to in our studio.