Identity – non-profit for injured troops

Client: Kartforce
Website: kartforce.org
Cat: Art Direction, Identity, Illustration, Print

New logo and identity for non-profit organisation, Kartforce:

“A truly inspirational project with a goal of providing injured troops with memorable, adrenalin packed experiences. Unlike other similar events, which have a primary aim of raising funds, Kartforce focuses on providing the injured troops themselves with the opportunity of enjoying action packed experiences of racing and socialising, something they never thought they could do again.

In parallel to this, KartForce also has an agenda to raise funds, for organisations that support injured British forces personnel; and provide a lasting legacy whereby the event concept and infrastructure carries forward to provide similar activities at kart circuits around the UK.”

– Dave Player, Co-founder, Kartforce (follow him on Twitter @kartforce)

A new brand has been created for Kartforce which has been rolled out across various items of marketing collateral, including t-shirts, helmets and kart liveries.

If you’d like to know more about this fantastic organisation, visit www.kartforce.org