To highlight the hard work behind caring for the environment, Eurocell required a short video, introducing and explaining their wonderful Closed-Loop Recycling process. A process which sees old windows removed from properties, taken away to be recycled and turned into new windows, then essentially installed back into the very same premises they were removed from with virtually zero landfill waste.
Work begain by carefully creating a colour palette to compliment the subject matter. Earthy tones, vibrant greens and striking sky blues were used to give a healthy, living impression whilst factory and worker areas were given Eurocell’s brand colours.
The video was given a title and the font was carefully selected (Adelia) to allowing me to animate it in a happy and carefree way. A theme which set the scene and continued throughout the video.
Positioning and keyframing assets in a specific way, gave the impression that the camera had been moved through this lush green landscape into a residential area. Workers were then seen to be carrying and removing windows from a specific house. Each character throughout the video was individually rigged and animated so that joints and limbs would move to work alongside each character’s scene.
Cinema 4D was used to create the isolated window frame and a plugin was used to shatter to it. The particles thereafter were created using Trapcode back in After Effects, and through careful settings tweaking, we were able to give the particles the right amount of physics in order for them to bounce correctly when hitting the conveyor belt. The robotic arms thereafter were created back in Cinema 4D.
Character rigging and 3D animation took up the bulk of the rendering process but the results are well worth the time and effort.
Project completed at GRIN.