52% of Eurocell installers don’t have an online presence and many fabricator websites are out of date.* Many of these customers would like to advertise their business and take full advantage of the benefits associated with the digital landscape.
*Source: Eurocell Service Needs Research July/August 2014
RightSite is the new website build service from Eurocell, for Eurocell customers. At GRIN, we enabled Eurocell in offering a high quality customised website with relevant content, pre-built from one of six existing templates which we created. Each template offers a unique tone and voice which can be customised to match the style of the customer’s business.
To house these templates, I created a brand identity and an overarching website which highlighted the benefits of RightSite, providing a link to each template via means of a demo site allowing the customer to navigate and experience each site for themselves. This vastly assists in the decision making process when choosing a desired template.
Finally, I created a video to promote a new website-building service for Eurocell customers. I storyboarded and set out to illustrate the style of the final piece and from the offset, I decided to make this video purely motion-based. This allowed me to keep the tempo and tone upbeat and to-the-point. Audio was carefully selected and skilfully paired with specific motion elements throughout, offering a playful and positive feel to the prospect of having a brand new website. Key information was kept to one side whilst relevant graphics were animated with lively techniques in an illustrated monitor, ensuring the key message was never lost throughout. Accent colours, tints and fast transitions were used to enhance scenes and make visuals ‘pop’, bringing the combined piece to life.