Current is a Bermuda-based electric car rental company for the 21st century.
By pairing a zippy, eco-friendly car with its own app based navigation guide, Current lets their customers create their own adventures, and get more out of their vacation. Bright colours and friendly, simple yet detailed illustrations are in plain sight, helping to drive the narrative and Current ethos forward – that transportation shouldn’t just be about getting from A to B, but should be an exhilarating experience in its own right.
Art Direction: OhMy! Studio x Pica