Gousto: Brand Evolution

Unboxing the brand

Client: Gousto
Website: gousto.co.uk

Gousto is a recipe box company whose aim is to make it simple to cook good food at home, delivering easy-to-follow recipes and perfectly measured ingredients to your front door.

Recent positive developments have steered Gousto towards a re-addressing and re-balancing of its core brand. Rather than ‘re-branding’, the team have evolved their brand through collaboration and a keen eye on the future. Evolving means progression is never over, and the team are constantly working towards bigger and better things. As part of this evolution, the Gousto team updated and created brand assets, bringing them up to speed with this refreshed outlook and direction.

Social assets/ads, app loaders and even Instagram stickers were made to move in a way that was consistent with the Gousto brand: exciting, daring, energetic and totally fun.

Brand Assets: Supplied by Gousto
Art Direction: Gousto x Pica