The West Brom is a leading provider of financial services and the seventh largest building society in the UK. Proudly independent, the West Brom is owned by and run for the benefit of its members.
‘The Year Ahead’ features a quick snapshot of how the West Brom supports their members and communities. Environments and overall styles have been updated. Characters feature a more anatomical structure to move away from the simpler previous look, remaining fun yet sensible – further adding to the ease of character animation and faux 3D movement throughout.
The final piece was used at both an internal AGM and on the West Brom website.
I’m an Art Director at Birmingham-based creative agency GRIN, where this project was completed. Visit www.grin.uk.com to see more of our work and what the team get up to in our studio.